DESIGN | CRAFTMANSHIP | TRUST
Wisconsin's Only NCTA Five-Star Accredited Contractor Serving Central & Northern Wisconsin Since 2011.
MORE THAN FLOORING.
DESIGN + BUILD INTERIORS, DONE BEAUTIFULLY.
From flooring and custom tile showers to kitchens, baths, home remodeling, and new construction interiors, Floorology brings together professional interior design, curated selections, product specification and sourcing, and expert execution—so every detail feels cohesive from floor to ceiling.
HOW HOMEOWNERS WORK WITH US
SHOP
Visit our Rothschild showroom for curated flooring, tile, cabinetry, countertops, lighting fixtures, furniture, décor, and more.
REFRESH
Update your home with flooring, custom tile showers, backsplashes, countertops, fireplace surrounds, and interior finish upgrades.
DESIGN + BUILD REMODEL
Partner with us for kitchen, bath, and home remodeling plus new construction interiors with coordinated design, selections, and expert execution.
OUR CORE FOCUS
FLOORING
CUSTOM TILE SHOWERS
KITCHEN REMODELING
BATHROOM REMODELING
HOME REMODELING
NEW CONSTRUCTION INTERIORS
THE FLOOROLOGY DIFFERENCE
Professionally trained interior designers
Product specification + sourcing
Expert installation+ execution
Wisconsin's only NTCA Five-Star Accredited Residential Contractor
Showroom in Rothschild, serving Central & Northern Wisconsin
Welcome to Floorology™ — Five-Star Interiors.
At Floorology, we believe your home deserves more than ordinary. As Wisconsin’s only NTCA Five-Star Accredited residential tile contractor, we bring nationally recognized standards, award-winning design, and proven craftsmanship to every project.
From flooring and tile to full interior remodels and new builds, we deliver thoughtful, well-executed spaces through a collaborative design-build process. Our in-house team works alongside trusted trade partners to ensure every detail is done right — with clarity, care, and accountability.
Founded by Tim and Kelly Knipper in the aftermath of the Great Recession, Floorology has grown from a small local business into a nationally recognized design-build studio built on integrity, craftsmanship, and genuine care for people. We create beautiful, lasting spaces — and we make the process feel just as good as the result.
In addition to full design-build projects, our showroom offers a wide selection of flooring and tile for clients who prefer a retail or consultative starting point.
⭐ Five-Star Accredited Craftsmanship
Wisconsin’s only NTCA Five-Star Accredited residential tile contractor
🛠️ Design + Build, Done Right
Integrated design, expert installation, and trusted trade partners
🏡 15+ Years of Residential Experience
Serving homeowners with integrity since 2011
Your Path to a Five-Star Home
Explore flooring, tile, showers, and interiors — all with expert design and guidance.
Retail Store & Showroom, Interior Services, Design + Build
Retail Store & Showroom
A Design-Driven Space for Confident Decisions
Custom Tile Showers
Tub-to-shower conversions, walk-in tile showers, and curbless designs built to last by accredited experts.
Interior Services
Cabinetry, countertops, lighting, furniture, and décor for complete interior solutions.
Why Choose FLOOROLOGY
- Wisconsin’s only National Tile Contractors Association (NTCA) Five-Star Accredited Residential Contractor. Fewer than 1% of contractors nationwide achieve this distinction. Floorology is the most credentialed choice for homeowners and residential builders in Wisconsin.
- Recipient of the NTCA Five-Star Contractor Award for Installation Excellence, the highest honor in the tile industry
- CTEF Certified Tile Installer (CTI) — Tim Knipper holds the CTI credential, a rare, nationally recognized certification.
- Expert flooring, tile & design-build interior remodeling. Nationally recognized for award-winning craftsmanship.
- Flexible services for homeowners, contractors, and new home builders
- A kind, down-to-earth expert team that makes shopping or remodeling simple and stress-free
- Proudly serving Central & Northern Wisconsin and select clients nationwide
Awards & Accreditations
Trusted locally. Recognized nationally.
Community Recognition
- Best of Marathon County (Flooring & Interior Design) - Voted by our community as the top flooring and interior design company.
- Nextdoor Neighborhood Faves 2024 - Recognized by local homeowners as a trusted remodeling and design partner.
Accreditations and certifications current at time of publication.
Interiors Crafted for You
HOME REFRESH SERVICES
If you want to refresh a room or specific area of your home, then this service is for you! Choose from one or more individual services:
(Design, product, and installation included!)
Our 2,500 square foot retail store and showroom feature a large selection of premium quality home interiors and inspiration. Visit Floorology Monday - Friday 10AM-5PM (no appointment needed)
Our friendly and knowledgeable staff are ready to help. Schedule a design consultation with one of our friendly Designers here
Our showroom is open to the public, and design consultations are always free. Book in advance for personalized assistance with flooring, tile, and interiors.
We Finance your Home Improvement Dreams with No Impact on Credit Score
Submit Applications
use our mobile app or the remote application link in the dealer portal.
Prompt Approvals
reviews and instant credit decision notifications.
Electronic Funding
in as little as 24 hours, upon receipt of contract documents and completion certificate.
Not Sure Where To Start?
Your Five-Star experience awaits.
Design & Planning - 3D Renderings
We know that remodeling can be stressful. Seeing your project before it begins gives you peace of mind. Home Refresh services from Floorology includes 3D renderings.
Request Design Services for your project.
Our Process
We listen to your goals, style, and budget.
We create concepts, 3D renderings, and product recommendations.
Together, we finalize materials, finishes, and timeliness.
Expert craftsmen bring the plan to life with precision and care.
Your finished space is ready to enjoy every day.
Not sure which option to choose?
No problem! Schedule your complimentary Design Consultation to get your personalized recommendation!
Considering a shower from a one day bath or 1-day Installation company?
"Yes, hire local, and hire Real professionals! Don’t be fooled by big name like [redacted] City, I was fooled by [redacted] City, who did a horrible shoddy job and charged an outrageous price, and wanted to “add on” charges, and for “cheap” materials not worth the price! Thankfully FLOOLOLOGY came to the rescue and cleaned up the mess [redacted] City left. Floorology left my bathroom with such a beautiful upgrade, and high end quality! I can’t thank them enough for the beautiful job and leaving me totally in awe at the incredible job! All I can say to people wanting to do an upgrade is don’t let big name companies fool you! Stay local and let the small businesses help with all of your remodeling needs or designing new rooms, they are the ones who really care, and take real pride in their work…and it shows. I highly recommend Floorology."
Donna Kline
Floorology Tile Shower vs. 1-Day Bath Company Shower:
100% Custom (vs. off the shelf)
Double the size
Cost less
Premium tile (vs. fiberglass/plastic)
Increased home value
No surprise "add-on" charges
No surprise "add-on" charges
Ready to get started? Schedule your Complimentary Design Consultation
Free Design Consultation
Stop dreaming and start doing! Enjoy free samples when you schedule a 30-minute session with one of our design experts.
No intimidating designers or high-pressure salespeople!
Our team is super down-to-earth and friendly, but don’t be fooled...they are also extremely knowledgeable.
Testimonials
The team at Floorology have true dedication toward their craft. Kelly played a giant role in the design process, throwing awesome options at me for the design. My home was built in 1936. I wanted new but something that would respect the age of my home. She made it easy and a joy. Kindness, honesty, & pure professionalism.
The owners and people that work at Floorology were all wonderful people to work with. You can tell they are caring people. Our house needed a major update! I knew nothing about picking design of tile, flooring or countertops that would work together. Kelly and the designers were right there helping me through the process and made it easy and not overwhelming.
I “Highly” recommend Floorology for All your flowering and bathroom needs they did a fantastic job. Such a beautiful shower. Beautiful tile from floor to ceiling. Above and beyond my expectations! As far as I am concerned, they are the Best. In the state! Thank you Floorology for an incredible and amazing shower. My brother who is in a wheelchair will love it 😍!!!
Working with the Floorology team was flawless from start to finish. From design and product selection to installation, the process was professional, enjoyable, and stress-free and the results exceeded expectations. I highly recommend Floorology and look forward to working with them again.”
Walking into their showroom feels like visiting good friends, and working with Floorology has truly been a joy. Instead of being overwhelming, it was so much fun! They made our home more beautiful than we imagined, and I couldn’t recommend them more highly!
We had an amazing experience with Floorology! Their tile work on our fireplace and bathroom exceeded expectations—the craftsmanship, detail, and professionalism were outstanding. We couldn’t be happier and highly recommend them!
A beautiful gem of a store. So lucky to have found it. Their designers were so helpful and listened to my needs. Everything went so smoothly. We absolutely love this remodel ... Cannot recommend them enough.
Inspiration
Portfolio
Schedule a Complimentary Consultation or Book a Discovery Call.
Some of the Trusted Brands we Work With
Specialty Services
Aging in Place
Stylish, safe designs with accessible showers, slip-resistant flooring and thoughtful layouts. with expert guidance from our friendly team.
Falls are the #1 cause of injury in the home — we design to change that, beautifully
Pet-Friendly Living
Durable, scratch-resistant flooring and finishes that stand up to paws, claws, and everyday life - without sacrificing style
👉 Are you ready to make your home safe, stylish, durable and future-proof?
Visualize your Project Before it Begins
3D Design Services
Our professional 3D design renderings let you see how flooring, tile, finishes, and layouts will come together in your space — so there are no surprises, just confidence in your choices.
✔ Included with every Design-Build remodeling project
✔ Available à la carte for retail or refresh projects (for a fee)
✔ Helps you compare layouts, finishes, and products with clarity
✔ Ensures every detail feels right before construction starts
Room Visualizer Tool
See your space transformed in seconds. With our Room Visualizer, you can upload a photo of your room (or use a sample space) and instantly preview flooring, tile, and finishes right on your screen.
✔ Try products instantly — see colors, textures, and patterns in your own room.
✔ Compare options side by side — no guesswork, no imagination required.
✔ Make confident choices — know exactly how your selection will look before you buy.
✔ Easy to use — just snap, upload, and explore.
Read Our Blog
Luxury Vinyl Flooring Buyer’s Guide
Luxury Vinyl Plank (LVP) and Luxury Vinyl Tile (LVT) have become one of the most popular flooring choices for
modern homes. They’re durable, water-resistant, and available in beautiful wood and stone looks...
Floorology Introduces the 100% Waterproof Shower Guarantee™ — A Best-in-Class Standard for Tile Showers
When homeowners invest in a tile shower, they expect beauty, durability, and long-term performance. What many don’t realize is that tile showers are subjected to more water exposure than almost any other area of the home — often more than a roof.
Bathroom Remodeling Trends for 2026 in Wausau & Central Wisconsin
Explore 2026 bathroom remodeling trends in Wausau & Central Wisconsin. Learn about tile showers, quartz, natural stone & smart design planning.
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Contact Details
Mon-Thu: 10:00am - 5:00pm
Evenings, Fridays & Saturdays: By appointment
Showroom Summer Closures - May 25th, July 3rd & September 7th