Floorology™ Earns National Accreditation

Design and Installation Contractor Becomes Wisconsin’s Only NTCA Five-Star Accredited Residential Contractor

Rothschild, Wis. – August 7, 2025 – Floorology™ has been recognized by the National Tile Contractors Association (NTCA) as a Five-Star Accredited Residential Contractor — the only business in Wisconsin to hold this prestigious distinction.

The designation is awarded to tile contractors who meet the highest standards of craftsmanship, business integrity, and industry leadership. It sets them apart as one of the top residential tile installation contractors in the country, an elite group dedicated to exceptional quality and service.

“In a world overflowing with misleading and exaggerated marketing, finding trustworthy companies can be a real challenge,” said Kelly Knipper, President of Floorology™. “This accreditation is a symbol of excellence, trust, and professionalism. It signifies to clients and partners that they are working with a proven, accredited contractor — it’s not marketing jargon; it’s proof of our qualifications and values.”

Founded by Tim and Kelly Knipper, two kids from Mosinee with a passion for flooring and interiors, Floorology™ has grown into a five-star remodeling showroom and design center serving the Northwoods and Central Wisconsin — and is primed for expansion. The company is known for delivering high-quality results grounded in craftsmanship and care. Their genuine warmth and personalized customer service create a haven for clients seeking not just beautiful spaces, but a connection.

The NTCA’s Five-Star credential is based on third-party evaluation of tile installations, ongoing professional education, and adherence to best practices. Floorology™ is also an Employer of CTEF Certified Tile Installer(s) and a recipient of the NTCA Five-Star Contractor Award for Installation Excellence.

“Earning NTCA Five-Star accreditation is a significant achievement that sets contractors apart as leaders in the industry,” said Jeremy Sax, NTCA Deputy Director. “These contractors uphold the highest standards of professionalism and craftsmanship.”

About Floorology™

Floorology™: Five-Star Interiors is a full-service retail showroom, design center, and remodeling contractor based in Rothschild, Wisconsin. Serving homeowners across Wausau, Minocqua, Eagle River, and Rhinelander, Floorology™ is known for expert tile design, flooring installation, and high-touch service.

Floorology™’s reputation is built on competence, credibility, and craftsmanship. As Wisconsin’s only NTCA Five-Star Accredited Residential Contractor — and winner of the NTCA’s Installation Excellence Award — Floorology™ sets the standard for quality in the home interiors industry. Since 2011, owners Tim and Kelly Knipper have led with best practices, in-depth training, and direct oversight of every project. Floorology™ employs a team of highly skilled installers and experienced interior designers to deliver seamless, five-star results every time.

Learn more at www.floorology.com.

About NTCA

The National Tile Contractors Association (NTCA) is a nonprofit trade association dedicated to the professional installation of ceramic tile and natural stone. It is widely recognized as the largest and most respected tile contractors’ association in the world. The NTCA offers educational experiences, supportive peer interaction, and a commitment to helping develop the skills needed to grow a successful tile business.

Find out more at www.tile-assn.com.

Media Contacts:

Terra Fletcher
Fletcher Consulting
terra@fletcherconsulting.com
715-584-6773

Kelly Knipper
Floorology
sales@floorology.com
(715) 393-4019

Testimonials

The team at Floorology have true dedication toward their craft. Kelly played a giant role in the design process, throwing awesome options at me for the design. My home was built in 1936. I wanted new but something that would respect the age of my home. She made it easy and a joy. Kindness, honesty, & pure professionalism.

Tanya S.

The owners and people that work at Floorology were all wonderful people to work with. You can tell they are caring people. Our house needed a major update! I knew nothing about picking design of tile, flooring or countertops that would work together. Kelly and the designers were right there helping me through the process and made it easy and not overwhelming.

Krista W.

I “Highly” recommend Floorology for All your flowering and bathroom needs they did a fantastic job. Such a beautiful shower. Beautiful tile from floor to ceiling. Above and beyond my expectations! As far as I am concerned, they are the Best. In the state! Thank you Floorology for an incredible and amazing shower. My brother who is in a wheelchair will love it 😍!!!

Donna K.

Working with the Floorology team was flawless from start to finish. From design and product selection to installation, the process was professional, enjoyable, and stress-free and the results exceeded expectations. I highly recommend Floorology and look forward to working with them again.”

Lynn S.

Walking into their showroom feels like visiting good friends, and working with Floorology has truly been a joy. Instead of being overwhelming, it was so much fun! They made our home more beautiful than we imagined, and I couldn’t recommend them more highly!

Cathy O.

We had an amazing experience with Floorology! Their tile work on our fireplace and bathroom exceeded expectations—the craftsmanship, detail, and professionalism were outstanding. We couldn’t be happier and highly recommend them!

Nicole F.

A beautiful gem of a store. So lucky to have found it. Their designers were so helpful and listened to my needs. Everything went so smoothly. We absolutely love this remodel ... Cannot recommend them enough.

Susan B.