FOR IMMEDIATE RELEASE
Floorology Invests in the Next Generation of Skilled Trades at Build My Future Northcentral Wisconsin
Participation continues the Rothschild design-build firm's multiyear commitment to expanding skilled-trades education and creating local career pathways.
WAUSAU, Wis. - October 7, 2026
Floorology(TM) | Five-Star Interiors continued its commitment to developing the next generation of skilled-trades professionals at the fifth annual Build My Future Northcentral Wisconsin event, held September 23 at Kolbe East in Wausau.
Organized by the Wausau Area Builders Association, Build My Future brought together approximately 1,300 students from area schools for hands-on exposure to careers throughout the building and skilled-trades industries.
Hands-On Learning From Industry Professionals
Floorology President Kelly Knipper and co-founder and lead installer Tim Knipper participated alongside Fred Zimmer, territory manager for Custom Building Products. Together, they introduced students to professional tile installation and gave them the opportunity to work directly with tile-setting materials and tools.
“Students need opportunities to discover what they are capable of - and sometimes that begins by simply putting a tool in their hands. The skilled trades offer meaningful work, valuable lifelong skills and tremendous career potential. We were honored to help students experience that for themselves.”
- Kelly Knipper, President of Floorology

Floorology co-founder and Certified Tile Installer Tim Knipper and Fred Zimmer of Custom Building Products guide a student through a hands-on tile activity at Build My Future Northcentral Wisconsin. Photo courtesy of Floorology.

Tim Knipper, Central and Northern Wisconsin's only Ceramic Tile Education Foundation Certified Tile Installer, guided students through the hands-on activities while explaining the preparation, technical knowledge and craftsmanship required for a successful tile installation.
More Than a One-Day Commitment
Floorology's involvement in Build My Future was not a one-time activity. It is part of the company's broader, multiyear commitment to strengthening skilled-trades education and creating more local pathways into the flooring and tile industries - and the skilled trades as a whole.
Beginning in 2022, Kelly Knipper brought the need for professional floor-covering installation training to Northcentral Technical College. Those early conversations helped initiate NTC's outreach to the Floor Covering Education Foundation, a national nonprofit dedicated to addressing the shortage of qualified flooring installers.
Floorology remained involved as the concept progressed, participating in planning discussions and an industry advisory meeting as NTC developed its Floor Installation Technician Certificate program - the first training opportunity of its kind brought to the Wausau area.
The company also donated flooring products and materials to support the program's hands-on instruction. In 2025, NTC celebrated the completion of its first cohort and recognized Floorology's support and partnership in helping make the program possible.
“We didn't want to simply talk about the labor shortage - we wanted to help create a solution here in our own community. Bringing the need to Northcentral Technical College, helping establish the connection with industry education resources, contributing materials and remaining involved as the program developed were all part of the same goal: giving people a meaningful path into these careers.”
- Kelly Knipper, President of Floorology

Floorology President Kelly Knipper and co-founder and lead installer Tim Knipper bring together thoughtful interior design and skilled craftsmanship through the company's integrated design-build approach. Photo courtesy of Floorology.
Floorology continues to encourage young people to view the skilled trades as respected, professional careers that can provide financial stability, advancement, business ownership and the satisfaction of creating something lasting.
“Not every successful future begins with a four-year degree,” Knipper added. “Our industry needs talented young people who take pride in learning, creating and doing things the right way. When local businesses, educators and industry organizations work together, we can give students opportunities they may never have known existed.”
Floorology extends its sincere appreciation to the Wausau Area Builders Association, event leaders Aaron Beyer of Modern Builders & Suppliers and Matt Ross of Ross Construction, Kolbe Windows & Doors, Custom Building Products, participating schools, volunteers, sponsors and fellow exhibitors whose collective efforts made Build My Future possible.
“An event of this size takes an extraordinary amount of leadership, planning and community support,” Knipper said. “We are incredibly grateful to everyone who invested their time and energy into giving students this experience. It was a privilege for Floorology to participate.”
About Floorology(TM) | Five-Star Interiors
Floorology(TM) | Five-Star Interiors is a retail showroom, design center and full-service interior design-build firm based in Rothschild, Wisconsin. Founded in 2011, Floorology serves homeowners and building professionals throughout Central and Northern Wisconsin.
From individual flooring and tile updates to full-service remodeling and new-construction interiors, Floorology brings together thoughtful interior design, carefully selected materials and skilled craftsmanship. Services include kitchens, bathrooms, whole-home interiors, flooring, tile and custom tile showers.
Floorology is Wisconsin's only NTCA Five-Star Accredited Residential Contractor and the employer of Central and Northern Wisconsin's only CTEF Certified Tile Installer.
FLOOROLOGY(TM) | FIVE-STAR INTERIORS
A Higher Standard of Design + Build
Thoughtful interior design. Skilled craftsmanship. Exceptional results.
MEDIA CONTACT
Kelly Knipper, President
10209-B Market Street
Rothschild, WI 54474
715-393-4019
kelly@floorology.com
www.floorology.com
Testimonials

The team at Floorology have true dedication toward their craft. Kelly played a giant role in the design process, throwing awesome options at me for the design. My home was built in 1936. I wanted new but something that would respect the age of my home. She made it easy and a joy. Kindness, honesty, & pure professionalism.

The owners and people that work at Floorology were all wonderful people to work with. You can tell they are caring people. Our house needed a major update! I knew nothing about picking design of tile, flooring or countertops that would work together. Kelly and the designers were right there helping me through the process and made it easy and not overwhelming.

I “Highly” recommend Floorology for All your flowering and bathroom needs they did a fantastic job. Such a beautiful shower. Beautiful tile from floor to ceiling. Above and beyond my expectations! As far as I am concerned, they are the Best. In the state! Thank you Floorology for an incredible and amazing shower. My brother who is in a wheelchair will love it 😍!!!

Working with the Floorology team was flawless from start to finish. From design and product selection to installation, the process was professional, enjoyable, and stress-free and the results exceeded expectations. I highly recommend Floorology and look forward to working with them again.”

Walking into their showroom feels like visiting good friends, and working with Floorology has truly been a joy. Instead of being overwhelming, it was so much fun! They made our home more beautiful than we imagined, and I couldn’t recommend them more highly!

We had an amazing experience with Floorology! Their tile work on our fireplace and bathroom exceeded expectations—the craftsmanship, detail, and professionalism were outstanding. We couldn’t be happier and highly recommend them!
A beautiful gem of a store. So lucky to have found it. Their designers were so helpful and listened to my needs. Everything went so smoothly. We absolutely love this remodel ... Cannot recommend them enough.



Contact Details

Mon-Wed:
10:00am - 5:00pm
Walk-Ins Welcome:
Appointments recommended for project assistance
Thursday:
By appointment
Friday:
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